I currently lead creative & strategy at Captain, a Web3 technology innovation lab. In my role, I play in the spaces between Product, Marketing, and the CEO, using a desirability-feasibility-viability framework to push out scrappy new ideas and iterate on them quickly.

 

I'm also a Brazilian Jiu-Jitsu fighter, low-budget backpacker, licensed street performer, and fermented foods enthusiast.

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My Story

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When I was 13, I watched a Photoshop tutorial to learn how to design a background for my Minecraft gaming channel.

 

I fell into the rabbit hole of YouTube design tutorials and soon found myself spending more time thinking about hierarchy and white space than fighting creepers and mining redstone. I began to offer design services to other gaming YouTubers, recording my process to share with 10k+ subscribers on YouTube.
 

• Fast forward 15 years, and my little YouTube journey has led to:

• Roles at top agencies like Jones Knowles Ritchie in London and Fahrenheit 212 in New York (now frog.co)

• Multinational clients like MrBeast, IKEA, and Mars, Inc.

• Winning global competitions like the Solana Grizzlython and the FourC 24hr Design Challenge

Today, I realize that design is so much more than visual. It's strategic - it involves a deep understanding of desirability (what people want), feasibility (what engineers can make), and viability (what can become a profitable business model).​